THRIVE/Shell Climate-Smart Agriculture Challenge (up to $100,000 for Farmers)

About the THRIVE/Shell Climate-Smart Agriculture Challenge

The THRIVE | Shell Climate-Smart Agriculture Challenge seeks to discover and support top start-up and scale-up innovators driving the worldwide shift to climate-smart agriculture practices. The challenge is in line with Shell’s Powering Progress vision as well as the United Nations’ Sustainable Development Goals. Apply today if your start-up or scale-up company fits one of the challenge themes listed below.


THRIVE/Shell Climate-Smart Agriculture Challenge Focus areas

The key goal of the challenge is to identify and promote innovations that help farmers to:

    Solutions that promote carbon sequestration and avoid emissions while improving soil health.
    Solutions to improve farm connectivity to access carbon markets and carbon financing.
    Solutions that measure and quantify soil carbon, soil health, and greenhouse gas emissions.

Benefits for winners

Winners will be selected to receive the following benefits:

  • Funding
    Up to $100,000 in funding to develop a proof of concept*
  • Eligible for investment
    Considered or eligible for investment from Shell Ventures if investment criteria met
  • SHELL gamechanger
    Acceptance into the Shell GameChanger program with access to coaching and additional funding opportunities
  • THRIVE top 50 fast-track
    Receive automatic nomination for THRIVE’s TOP 50 AgTech & FoodTech Listings
  • Market validation
    Potential pilot opportunities with Shell
  • Publicity
    Gain brand recognition through THRIVE media and brand exposure across various channels
  • Award-winning THRIVE accelerator
    Selected applicants will secure placement in THRIVE’s Accelerator Program in 2024
  • Mentorship & coaching
    Access THRIVE’s extensive ecosystem of industry experts & receive focused startup coaching
  • THRIVE ecosystem
    Be shortlisted for future partnership opportunities with THRIVE’s network

Selection criteria

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The Climate-Smart Agriculture Challenge is open to start-ups and scale-ups located around the world


  • Pre-seed to seed stage
  • Start-ups will be screened based on:
    1. Novel – is the idea fundamentally different, disruptive and unproven?
    2. Valuable – could the idea create substantial new value if it works?
    3. Doable – is there a plan to prove the concept quickly and affordably?
    4. Relevant – is the idea relevant to the future of climate-smart agriculture.


  • Series A +
  • Proven scalability of a base business and formalized business model
  • Detailed plan outlining:
    1. Marketing reach
    2. Team structure
    3. Key product offering

The Application Deadline is 11th December 2022

Apply here

THRIVE/Shell Climate-Smart Agriculture Challenge (up to $100,000 for Farmers)

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